The never ending sale: The opportunities available even after the sale
The rise of cloud-based software and subscription models have transformed the world of enterprise technology. This is true for product marketers, as well, and they’ve adapted in many ways. However, we find that a lot of marketers still work with only one end goal in mind: making a sale. In an era where data is abundantly available, the customer is in control, and the sales process is never actually done, this is a major missed opportunity.