Technology marketing content

Gratitude, Optimism, Growth

I've been waking up every morning feeling grateful. Grateful for my family and my health. For the people I work with, both my team and customers. And grateful that our customers continue to need our support in this unsettling time. In fact, our business of helping technology companies communicate with their customers is increasing so much that we are looking to grow, including hiring new talent. My company works with technology companies that are helping organizations stay productive — not only

The never ending sale: The opportunities available even after the sale

The rise of cloud-based software and subscription models have transformed the world of enterprise technology. This is true for product marketers, as well, and they’ve adapted in many ways. However, we find that a lot of marketers still work with only one end goal in mind: making a sale. In an era where data is abundantly available, the customer is in control, and the sales process is never actually done, this is a major missed opportunity.

Marketer's Mindshift: Take an empathetic view of the people who will be using your program and your chances for success grow significantly

I recently watched MIT researcher Kate Darling’s Ted Talk on why people form emotional connections to robots—and I have to admit, I wasn’t surprised. Human beings have a tremendous capacity for empathy, so why not for a robot, especially one that looks or acts like a human? Empathy is in our DNA. Kate and her research give me hope. If people can connect with a cute baby dinosaur robot that squirms and cries when it is hung upside down, then they can surely make a connection with the people they need to influence—a key success factor when asking people to do something differently.
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