Jennifer Sokolowsky

I help companies such as Microsoft, Amazon, and Marriott create dynamic marketing content that resonates with the right people. With years of experience in journalism and marketing, I specialize in crafting content that is clear, credible, and offers customers authentic value.

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Technology content

Microsoft Transform •

Airbus reaches new heights with the help of Microsoft mixed reality technology

Mixed reality takes digital information beyond two-dimensional screens to a three-dimensional experience by using holograms, which are images made of light and sound. Microsoft’s HoloLens headset is a culmination of breakthroughs in artificial intelligence (AI), hardware design and mixed reality development. It allows people to interact with holograms in physical space, meaning that they can view and manipulate holographic images on their own in the air or in combination with real physical obje
Transform •

Starbucks turns to technology to brew up a more personal connection with its customers

Walk into a Starbucks store anywhere in the world and you’ll encounter a similar sight: coffee beans grinding, espresso shots being pulled and customers talking to baristas while their coffee order is hand-crafted. The process may look like a simple everyday scene, but it is carefully orchestrated to serve Starbucks’ more than 100 million weekly customers. With the help of Microsoft, Starbucks is creating an even more personal, seamless customer experience in its stores by implementing advanced technologies, ranging from cloud computing to blockchain.
The Riveter •

5 Women CEOs Changing Portland Business Culture

Women are still underrepresented in the top tiers of Portland business, but their numbers are growing, especially in the notoriously male technology industry. Many of the women making it into the CEO club are focusing not only on the success of their companies, but on redefining local business culture to support the success of women and other underrepresented groups in the Portland business world. Here are five women leaders who are striving to redefine Portland’s business community. Named CEO
The Global Treasurer •

Battling counterfeiters with the blockchain

For any manufacturer, the supply chain is a crucial operation. Manufacturers need to know where their supplies are coming from and how they fit into the various stages of the manufacturing process. Increasingly, outside entities are also interested in the origins of a company’s supplies or where and when an item was manufactured — from consumers interested in buying goods that are environmentally friendly or non-exploitive to government entities enforcing standards. (Written on behalf of Adrian Clarke, founder of Evident Proof, which uses blockchain technology to bring "trusted, distributed consensus" to supply chain management.)
MyLodgeTax •

Cities turning to technology to enforce Airbnb rules

The regulation of short-term rentals is a hot topic in cities across the United States. As the popularity of online short-term rental platforms such as Airbnb, VRBO, and HomeAway has grown, conflicts have increased as well — with disgruntled neighbors objecting to vacation party houses, the hotel industry seeking a level playing field, and cities looking to reap tax revenues. Operating a short-term rental business was once as simple as putting up a listing online. Now, an increasing number of c
MyLodgeTax •

Software help for managing your Airbnb

Managing a successful short-term rental requires hosts to wear many hats — entrepreneur, concierge, accountant, tax expert, reservations agent, staff manager, designer, web master, and more. It’s a lot to take on, especially for short-term rental hosts with busy bookings or more than one property. Luckily, busy hosts can get technological help with many of the tasks associated with running a short-term rental. Here are some features to look for when considering short-term rental software.
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